Quality homebuilders invest in premium materials and finishes, ensuring each detail makes their work stand out. However, it can sometimes be a challenge to help buyers see the value of the features you’re offering. This is especially true in an empty space. Professional staging bridges this gap, transforming your quality investments into clear selling points that justify your price positioning. In this post, we’ll help you understand why and how you need to be intentionally staging premium features in a new build.

Perceived Value and the ROI of Staging

When buyers walk into an empty home, even one with beautiful finishes, they might struggle to see the space’s full potential. They see square footage and basic features, but miss the nuanced details and decisions you made with an expert’s eye. A buyer could walk past a premium quartz waterfall island without a second thought in a blank kitchen. When the same island is styled with high-end seating, accessories, and proper lighting, it becomes a focal point that calls for a higher price point.

Effective staging leads to faster results, as buyers immediately understand the value proposition. Statistics show that 95% of buyers’ agents agree that home staging has at least some effect on a buyer’s view of the home, and staged homes sell 73% faster than unstaged homes. Professional staging also serves as a quality control checkpoint. It’s another set of eyes to notice details that might need attention and ensure buyers see your homes at their absolute best.

Staging Techniques for Premium Features

Appliances and Fixtures

To showcase built-in appliances, stage with high-end small appliances and cookware. This helps show functionality and quality. Highlight features like premium faucets, pot fillers, and other statement pieces. Create lifestyle vignettes that show buyers how these upgrades enhance daily living, and use proper lighting to showcase finishes on stainless steel, brass, and custom fixtures.

Smart Home Technology

Smart home features instantly add value to a home, but the key is to incorporate these details in a thoughtful way. When staging, display smart home panels in a way that draws attention to control systems and shows how the technology works. Aim to include tech-forward styling that appeals to buyers who are looking for modern convenience. This means highlighting automated features like smart lighting, thermostats, and advanced security systems.

Architectural Details

To complement your work, start by choosing color palettes that aren’t overwhelming, but instead create a polished look throughout the home. Use furniture placement to draw attention to coffered ceilings, wainscoting, and built-in storage. Tie in appropriately scaled artwork and accessories that show off details like tall ceilings and crown molding. Choose lighting that creates shadows and depth, making architectural elements pop even more.

Quality Materials and Finishes

Features like hardwood, tile, and stone should be showcased as focal points in the home. Place area rugs strategically to frame and highlight premium flooring while protecting it during showings. Then arrange furniture to create natural pathways that encourage buyers to notice flooring transitions and quality. Using accessories that echo the tones and textures of your material palette also helps create a cohesive design.

MHM Professional Staging Can Help

Staging premium features well improves the likelihood buyers will notice them, which leads to more sales. Not only will staging help buyers envision themselves in your home, but they’ll see how these features add even more value for them to enjoy on a day-to-day basis. As a result, they’re more willing to pay for it. Ready to make the most of your investments? Let’s set your work apart in the market. Request a home staging consultation today!

A Homebuilder’s Guide to Staging Premium Features and Selling for More